Have you ever thought that having original ideas can help you succeed in business? If you do so, you cannot be further from the truth. I have been in a position where I thought having original ideas was the key to business success.
I am not saying that original ideas a unnecessary – but honestly it has been overrated and glorified by the media. Usually media covers the hot business stories only – like the young kid who had a start up company and sold it to a big conglomerate for millions of dollars.
Media covers such stories because they are extra ordinary (meaning, they are out of the ordinary and hence interesting). Which means that such success is not ordinary. But when we hear stories after stories like that, we cannot stop thinking that new – original – revolutionary ideas are the key to success in business.
We don’t read about the guy who is having a janitorial services company and became a multimillionaire. Or the guy who owns a auto spare parts manufacturing company. Those businesses are predictable and there is nothing to talk about it. The media doesn’t cover such stories because they are ordinary. They are not extra-ordinary.