Google Upgrades Google Places to “Google My Business”

Listing your website on Google places has its benefits. When someone searches for my brand name “Digital Deepak” on Google, this is what they see:

Google Places Search Results

Such listings will be much more useful for businesses which have an office / premises where customers walk in to do the transaction. It shows the map, the picture of the place attracts people to visit it, it shows the address and phone number too. Overall, the search result is more rich and helps in establishing a strong brand.

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How to Cherry Pick the Best Performing Keywords in Adwords?

Screen Shot 2014-02-27 at 11.04.38 amAdwords is a great tool for getting targeted traffic who will come to your website and buy what you are selling. But if you are not careful, adwords can also deplete your bank account and you may not have any sales to talk about. Usually, no one can get adwords right in the first go. Only with experimentation we can know which keywords perform well and which drives the revenue.

The biggest mistake that I see many adwords “experts” make is that they THINK if a keyword gets higher CTR and if the CPC is low, it is a good keyword. But they often fail to check if those keywords actually drive the conversions. Yes, adwords has conversion tracking facility and it can show you metrics like who landed on your landing page and may be converted into a lead, but it doesn’t show you if they converted into a buying customer later on. So the end conversion where the prospect has become your paying customer is the REAL conversion which has to be tracked.

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What if I told you that Display Ads are Spam!

no-spamDisplay ads are spam. So are TV ads, Newspaper ads, Bill boards and radio ads. Wikipedia defines Spam as “Spam is the use of electronic messaging systems to send unsolicited bulk messages, especially advertising, indiscriminately.”

Unsolicited bulk messages are easy to send via email and there are very little costs associated with it. That’s why the word spam is associated with email more than anything else. Spam mail filters have come a long way and there is also a law which has been created around email spam – the CAN SPAM Act 2003.

As a human being on this earth I am in need of various products and services. Whenever I needed some service, say for example an electrician or plumber, I would pick up the Yellow pages and look for it. Search engines, which are just an evolution of the yellow pages makes the job much easier and quicker for both the buyer and seller.

Sometimes I may never know that I need something. For example, before I bought my iPad I never know I needed it so much. You may ask – how would I know about it from a yellow pages? That’s why I subscribe to interesting technology publications which bring me news about interesting products.

If I am getting a message communicated to me which I have not asked for, it is spam. And I don’t need it. I can live without a single piece of advertising in my life. So can you.

We may never have laws which ban door to door sales, bill boards, tv ads and all the other messages not asked for. But it will soon become extinct. As technology improves it becomes easier to turn off ads that interrupt us. Advertisers will have no option but to reach us through inbound marketing, or by being remarkable enough that people talk about it anyway and spread the word.