How to Cherry Pick the Best Performing Keywords in Adwords?

Screen Shot 2014-02-27 at 11.04.38 am

Adwords is a great tool for getting targeted traffic who will come to your website and buy what you are selling. But if you are not careful, adwords can also deplete your bank account and you may not have any sales to talk about. Usually, no one can … [Continue reading]

The Business of Selling Display Ads

Blogging as an income or business model became famous basically because of the Google AdSense program which made selling of ads easier. Media companies have sales people who go and sell their ad inventory to companies but individual bloggers don't … [Continue reading]

Doing What You Love – Isn’t it a little Over-rated?


Do what you love and the money will come. This is the phrase that has been repeated several times and for certain reasons I feel that it is over-rated. It is said that 70% of Americans hate their job. I believe it should be similar in other developed … [Continue reading]

What is The Most Secure Way to Earn a Living?


Today's job market is a wake up call to everybody who is working as an employee in any company. If you have experienced the corporate world, you will know that no job is secure in the world. Even if you have never been fired from any job before, you … [Continue reading]

You Don’t Need a New Original Idea to Win in Business


Have you ever thought that having original ideas can help you succeed in business? If you do so, you cannot be further from the truth. I have been in a position where I thought having original ideas was the key to business success. I am not saying … [Continue reading]

3 Proven Rules to Keep the Attention of Your Audience During a Lecture


Most of us have had the experience of dozing of during a college lecture or a business presentation. In spite of knowing that such long lectures will put people to sleep, we give the same kind of lectures. But we expect our audience to listen … [Continue reading]

How to find out if a deal will go bad in future?


It has been 5 years since I have been doing business and dealing with various kinds of people from govt. employees to business tycoons to downright cheats. Every time I get my finger burnt, I just think about how can I avoid such things in the … [Continue reading]

3 Things That Are Hurting Your Productivity…


There are certain things in our life which hurt our productivity. These things are not common sense and are mostly counter intuitive. In fact some of the methods I describe here can be mistaken for laziness by the society! 1. Not Having Enough … [Continue reading]

What if I told you that Display Ads are Spam!


Display ads are spam. So are TV ads, Newspaper ads, Bill boards and radio ads. Wikipedia defines Spam as "Spam is the use of electronic messaging systems to send unsolicited bulk messages, especially advertising, indiscriminately." Unsolicited … [Continue reading]

PayPal Increases Transaction Fees in India to 4.4%!


PayPal has been finding very difficult to do business in India with the intervention of RBI with various regulations. After a lot of confusion and uncertainty the waters finally calmed down and Indian PayPal users were able to receive $10,000 USD in … [Continue reading]